AB-1744 (Addis): Environmental advertising: sunscreen
AVFCA Commentary:
Legislation Details
Bill Name: Environmental advertising: sunscreen
Bill Number: AB-1744
Bill Author(s): Assembly Member Dawn Addis
Legislative Session / Year: 2025
State: California
AVFCA Position: Support
Bill Synopsis: This bill restricts environmental labeling and advertising for over‑the‑counter sunscreens sold in California by prohibiting claims such as “reef safe,” “reef friendly,” “ocean safe,” or any equivalent implication that a product does not harm marine ecosystems unless the formulation excludes a specified set of chemical UV filters. AB-1744 applies to all OTC sunscreen formats, preserves existing substantiation requirements for environmental marketing, and seeks to curb misleading reef‑safety assertions.
LegInfo Bill Link: https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260AB1744
Most Recent Bill Analysis:
Effective Date if Passed:
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BILL STATUS
Referred to Assembly Policy Committee(s)
Introduced
BILL STATUS DETAIL
03/02/26 Set FOR Hearing ON 10-MAR-26 1:30 p.m.
02/23/26 Referred to Coms. on E.S & T.M. and P. & C.P.
02/06/26 From printer. May be heard in committee March 8.
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