Virtual Immunization Community Webinar- Engage Parents around Vaccines

Mothers of young children spend a lot of time online, seeking information and connecting with friends, family and other moms. Digital media is one of the most cost effective tactics for engaging parents around immunization issues.  Learn from three experts who have successfully utilized blogs, testimonial videos, podcasts, Facebook, Twitter, and other digital tactics to promote childhood immunization.

Bridging the digital divide between doctors and patients, Dr. Wendy Sue Swanson, Chief of Digital Innovation at Seattle Children's Hospital has blazed a trail of patient education using her voice through a variety of different channels in traditional and social media. Through her  blog,  podcast ,  social media channels and her parenting  book she translates science and parenting information to the public. Dr. Swanson also regularly partners with reporters in traditional print, online, and television media and makes weekly TV appearances in Seattle with NBC affiliate, KING5 News. She hopes to transform the paternalistic approach to messaging into an empowered, patient-centered one where peers learn from each other and from expert advice online.

Angela Minicuci is the Communications Director at the Michigan Department of Health and Human Services in Lansing, Michigan. Minicuci joined the former Michigan Department of Community Health in August of 2011 as the public information officer, serving as spokesperson working to protect and promote the health and safety of the people of Michigan. Prior to working for the State of Michigan, Minicuci worked as the communications coordinator for the Michigan Association of Counties. Ms. Minicuci received a B.A. in communication with a specialization in public relations from Michigan State University.