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Virtual Immunization Community Webinar- Engage Parents around Vaccines

April 26, 2018 @ 10:00 am - 11:00 am

Mothers of young children spend a lot of time online, seeking information and connecting with friends, family and other moms. Digital media is one of the most cost effective tactics for engaging parents around immunization issues.  Learn from three experts who have successfully utilized blogs, testimonial videos, podcasts, Facebook, Twitter, and other digital tactics to promote childhood immunization.
By the end of this webinar, participants will be able to:
  • Identify digital tactics for engaging parents around the topic of infant immunization
  • Explain how social media can be used to amplify digital media efforts
  • Describe CDC's approaches for determining responses to social media comments
  • Describe digital tactics used by Seattle Mama Doc and Michigan's iVaccinate campaign to engage parents

Featured Speakers:


Wendy Sue Swanson, MD, MBE, FAAP
Pediatrician and Chief of Digital Innovation at Seattle Children's Hospital
Bridging the digital divide between doctors and patients, Dr. Wendy Sue Swanson, Chief of Digital Innovation at Seattle Children's Hospital has blazed a trail of patient education using her voice through a variety of different channels in traditional and social media. Through her  blogpodcast ,  social media channels and her parenting  book she translates science and parenting information to the public. Dr. Swanson also regularly partners with reporters in traditional print, online, and television media and makes weekly TV appearances in Seattle with NBC affiliate, KING5 News. She hopes to transform the paternalistic approach to messaging into an empowered, patient-centered one where peers learn from each other and from expert advice online.
Angela Minicuci
Communications Director, Michigan Department of Health and Human Services
Angela Minicuci is the Communications Director at the Michigan Department of Health and Human Services in Lansing, Michigan. Minicuci joined the former Michigan Department of Community Health in August of 2011 as the public information officer, serving as spokesperson working to protect and promote the health and safety of the people of Michigan. Prior to working for the State of Michigan, Minicuci worked as the communications coordinator for the Michigan Association of Counties. Ms. Minicuci received a B.A. in communication with a specialization in public relations from Michigan State University.
Maureen Marshall, MS
Health Communication Specialist, National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention
Maureen Marshall is a health communication specialist with CDC's National Center for Immunization and Respiratory Diseases. Her focus is implementing clear communication of health messages for the public and for health professionals through digital channels. She serves as NCIRD's representative to CDC's Social Media Council and was a contributor to CDC's Guide to Writing for Social Media and its Social Media Toolkit. Maureen has a BA in English from Seton Hill University and an MS in Technical and Professional Communication from Southern Polytechnic/Kennesaw State University.
The VIC Network is a nationwide "virtual immunization community" of health educators, public health communicators and others who promote immunizations to exchange and share resources, materials and the best practices.



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April 26, 2018
10:00 am - 11:00 am
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